creative . movement teacher . mentor
A freelance creative with extensive experience in editorial and digital marketing, I thrive in opportunities to bring businesses and brands to life through vibrant storytelling. My career began covering the likes of London Fashion Week, being featured by Teen Vogue, and attending a multitude of high-profile events in London as a journalist and blogger. Graduating in July 2014 from the University of East Anglia with a 2.1 degree in American and English Literature (having completed a study abroad year in San Francisco), my thesis focused on female writers in bohemian enclaves in 1950s and 1960s New York.
Post-University, and after working for the UK's Biggest Independent Travel Magazine, UK Travel PR Agency Hills Balfour, and a number of other exciting projects, I craved a new challenge and a sunny lifestyle, so hot footed it to Australia where I was the Sydney Contributor for culinary publisher and website, Smudge Eats. I also continued to write for other platforms, created content for small businesses and brands, and managed a rad little health cafe. I also spent time traversing the coast, working on an eco yoga retreat, not getting all that much better at surfing, and spending a lot of time living a joyful outdoors-focused lifestyle.
A year off spent in the UK, Australia, and Asia, completing yoga teacher training in India, trekking without a guide in the Himalayas, writing from the beaches of Thailand, and chasing other adventures, before landing in Vancouver. Now, working in social media for lululemon, creating for Fitt, and inspiring you to re-connect to your most vibrant self through creative potential and goals-focused coaching.
Days off you can find me traversing mountains, dipping my toe in an icy lake, and enjoying all that BC has to offer, while cultivating my passion for environmental conservation.
✖️ Copywriting (blogs, press releases, websites)
✖️ Social Media Strategy and Content
✖️ Creative & Marketing Ideas Generation
✖️ Creative Potential and Goals-Focused Coaching